1

Selecting sales and distribution channels

Allan J. Magrath, Kenneth G. Hardy
Journal:
Industrial Marketing Management
Year:
1987
Language:
english
File:
PDF, 468 KB
english, 1987
2

Planning for better channel management

Kenneth G. Hardy, Allan J. Magrath
Journal:
Long Range Planning
Year:
1988
Language:
english
File:
PDF, 1.04 MB
english, 1988
3

Building customer partnerships

Allan J. Magrath, Kenneth G. Hardy
Journal:
Business Horizons
Year:
1994
Language:
english
File:
PDF, 382 KB
english, 1994
4

Dealing with Cheating in Distribution

Hardy, Kenneth G., Magrath, Allan J.
Journal:
European Journal of Marketing
Year:
1989
Language:
english
File:
PDF, 263 KB
english, 1989
5

A Strategic Paradigm for Predicting Manufacturer‐Reseller Conflict

Magrath, Allan J., Hardy, Kenneth G.
Journal:
European Journal of Marketing
Year:
1989
Language:
english
File:
PDF, 480 KB
english, 1989
6

Ten timeless truths about pricing

MaGrath, Allan J.
Journal:
Journal of Consumer Marketing
Year:
1991
Language:
english
File:
PDF, 148 KB
english, 1991
7

Working with a unique distribution channel: Contractor-dealers

Allan J. Magrath, Kenneth G. Hardy
Journal:
Industrial Marketing Management
Year:
1988
Language:
english
File:
PDF, 362 KB
english, 1988
8

Gearing manufacturer support programs to distributors

Allan J. Magrath, Kenneth G. Hardy
Journal:
Industrial Marketing Management
Year:
1989
Language:
english
File:
PDF, 602 KB
english, 1989
9

Manufacturer services for distributors

Allan J. Magrath, Kenneth G. Hardy
Journal:
Industrial Marketing Management
Year:
1992
Language:
english
File:
PDF, 451 KB
english, 1992
10

Avoiding the pitfalls in managing distribution channels

Allan J. Magrath, Kenneth G. Hardy
Journal:
Business Horizons
Year:
1987
Language:
english
File:
PDF, 482 KB
english, 1987
11

Ten ways for manufacturers to improve distribution management

Kenneth G Hardy, Allan J Magrath
Journal:
Business Horizons
Year:
1988
Language:
english
File:
PDF, 515 KB
english, 1988
12

Six steps to distribution network design

Allan J. Magrath, Kenneth G. Hardy
Journal:
Business Horizons
Year:
1991
Language:
english
File:
PDF, 515 KB
english, 1991
13

Factory salesmen's roles with industrial distributors

Allan J. Magrath, Kenneth G. Hardy
Journal:
Industrial Marketing Management
Year:
1987
Language:
english
File:
PDF, 565 KB
english, 1987
14

Six pathways to marketing innovation

Magrath, Allan J.
Journal:
Strategy & Leadership
Year:
1992
Language:
english
File:
PDF, 809 KB
english, 1992
15

The Hidden Clout of Marketing Middlemen

Magrath, Allan J.
Journal:
Journal of Business Strategy
Year:
1990
Language:
english
File:
PDF, 328 KB
english, 1990
16

Ten Timeless Truths about Pricing

MaGrath, Allan J.
Journal:
Journal of Business & Industrial Marketing
Year:
1991
Language:
english
File:
PDF, 734 KB
english, 1991
17

Marketing's Agenda for the 1990s

Magrath, Allan J.
Journal:
Journal of Business Strategy
Year:
1992
Language:
english
File:
PDF, 257 KB
english, 1992
18

Logitech commentary

Magrath, Allan J.
Journal:
Strategy & Leadership
Year:
1992
Language:
english
File:
PDF, 380 KB
english, 1992